译文基于供应链管理的数字视频服务平台构建.docxVIP

Developing a New Digital Video Service Platform for Supply-chain Management Abstract: The video industry is an important part of the Chinese cultural industry, which has drawn much attention from the society. The value of the video services platform is crucial, which include: providing value-added services to the video industry stakeholders, promoting the efficient flow of communication and video products. One of the most important research directions in the current Chinese video industry is to apply supply chain management techniques to the industrial applications under the guidance of the advanced thinking and enhance the coordination efficiency among different video parties. This paper proposes a novel digital video service platform based on supply chain management through conducting a comprehensive review and analysis on the current Chinese video industry. A number of successful practical applications and empirical results have been provided in the paper to testify the feasibility and efficiency of the proposed platform. Key words: Supply-chain Management; Digital Video; Platform Construction Introduction With the rapid development of new media technology and sharp increase of network, mobile phone users, China’s video industry has a sustained and rapid development from the aspects of receivers, scales and influences. After thousands of films, TV plays, cartoons, Micro films and MMS produced, they are circulated and played among various new media. Such a huge content needs not only video terminal, but also efficient video distribution platform to help provide add-value services like circulation and cooperation. Some video consulting and copyright trading platforms do have a certain effect in video circulation, however, the differences of professions and design concepts make most platforms less satisfactory in resource integration and cooperation. Therefore, digital video service platform, which has advanced SCM management concepts and a good relationship with