全球营销nike耐克的stp战略分析zgbfg.pptVIP

Compare with Adidas -- Market Segmentation Population subdivision For population subdivision, Nike and adidas shoes facing the population age is defined in an adolescent, adidas shoes more masculine gender, male shoe is very much, style and more full, product classification is very wide, and two brands in this Asian country with the largest population of population subdivision, will be more of interest. * Compare with Adidas -- Market Segmentation The age segmentation Nike and Adidas, consumers are concentrated in middle-income and higher-income groups, because the prices of the two brands of shoes suitable for two-income consumers, low-income basically there is no demand for the two brands. * Compare with Adidas -- Market Segmentation Occupation segmentation Nike and Adidas consumers and more sports, fashion and demand factors, consumers occupational obvious. * -- Selection of target market Compare with Adidas ?For Nike shoes target market focused on basketball market, and to determine the scope of the design of youth, nike shoes to compare the color bright, sleek compact shape, very popular with university girls love, and the price of the broad customer consumption makes a wide range of. Therefore, Nike target market selection direction is correct. ?and adidas shoes marketing executive Eric Liedtke pointed out: Adidas designer in the design of sports shoes, do not know the potential buyers who are. Not familiar with customers, this is the crux of Adidas : it has been in the manufacture of shoes, but not to the taste of the consumers. At the same time also illustrates the adidas shoes target market is uncertain. It will give the adidas shoes sales hamper. Although his target market in the football market, but he is tend to specialization, let us feel it too close to our life, and Nike is very popular, and is especially close to students favorite. * -- Choice of target market Compare with Adidas Nikes target market emphasis on the Basketball market