某毕业季大学毕业设计论文-中小企业网络营销问题的研究.docxVIP

XX年毕业季大学毕业设计论文:中小企业网络营销问题的研究 　　中小企业网络营销问题的研究　　摘?要　　随着全球信息技术的迅速发展和互联网的日益普及，电子商务在各个领域中的应用越来越广泛，传统商务正面临着从经营观念到经营模式的全面变革。网络营销在我国已经成为一种新的经营方式,它给我国企业,特别是中小企业带来前所未有的发展机遇和剧烈的冲击。网络营销不仅是企业市场营销的新形式，而且是企业发展网络经济的关键。与传统营销方式相比网络营销具有很大的优势，并有其自身的特点，如：广泛性、交互性、低成本性和高效率性等。企业应积极利用这一新技术来变革经营理念、经营组织、经营方式，以促进企业的飞速发展。但是，由于我国企业的网络营销起步较晚，目前发展中仍存在着一定的问题，如基础设施建设滞后、消费者观念意识淡薄、网络安全存在隐患、网上支付不统一、法律法规不健全、网络营销人才缺乏等。　　本文着重分析了我国企业网络营销存在的主要问题,并在此基础上提出了相应的解决对策。　　　　关 键 词：网络营销,中小企业，问题，对策　　　　MACROBUTTON AcceptAllChangesShown [单击此处键入英文题目]　　ABSTRACT　　With the rapid development of global information technology and the increasing popularity of World Wide Web, e-commerce has been widely applied in all sorts of domains. The marketing of the network has already become a kind of new management style in our country. It brought our country enterprise , In particular SMES the unprecedented development opportunity and the fierce impact. The network marketing is not only a new form of the enterprise’s marketing, but also the key for the enterprise to develop the network economy. Compared with traditional marketing means, it has many advantages and its own characteristic. For example: universality, interactive, low cost and highly effective and so on. The enterprise should use this new technology to transform the management idea, the operation scheme, the management way positively, promotes the enterprise with rapid development. But, because our country enterprises network marketing start is late, at present developed still has the certain problem, like the infrastructure construction lag, consumer idea consciousness light, on the network security existence hidden danger, the on-line payment was not unified, the legal laws and regulations were not perfect, the network marketing talented person lacks and so on.　　This paper has emphatically analyzed our country enterprise network marketing existence main question. Moreover, some relative measures are given based on such analysis.　　　　KEY WORDS：Online marketing，M