腾讯Q-ZONE的盈利模式的研究—大学毕业论文范文模板参考.doc

本科毕业设计（论文） Q-ZONE的盈利模式的研究 学 院 管理学院 专 业 信息管理与信息系统 （管理方向） 年级班别 学 号 学生姓名 指导教师 2011年 5 月 摘 要 中国互联网从启蒙阶段、商业化阶段步入到以个性化为核心的社会化阶段，博客作为互联网的新力军，在引入中国后经过几年的培养与发展，现已进入到全面成熟的商业化运营阶段，博客数量的增长带来了用户聚集的规模效应，影响力日渐强大。在这个眼球即经济的年代，能够吸引大众的眼球无疑代表着巨大的商业价值。博客的这种吸引力能否有效地转化为商业价值？在此阶段,博客网站应该怎么样做才能取得最大的经济利益和社会效益？ 本文以国内较成功的博客网站——Q-zone作为个案，通过问卷调查的研究方法来研究其主要盈利模式。结合Q-zone的历史、旗下服务、营销策略等，通过问卷调查来收集其盈利模式的相关数据，根据数据分析得出结论，总结Q-zone盈利模式的优势所在，并为国内其他博客网站提出切实可行的建议。 关键词：博客，博客经济，盈利模式，增值服务 Abstract Chinas Internet has moved from the stage of enlightenment stage and into the business to the social personality as the core stage. Blog, as new blood was introduced into China, and after several years of training and development, has now entered into the full maturity of the commercial operation stage. Growth in the number of blog users has led to accumulation of scale and growing stronger and stronger. Today, as the eyes is the economy , the blog can attract the attention of the public on behalf of its great commercial value. Can the attraction of the blog be effectively translated into commercial value? How should blog be done to achieve the maximum economic benefit and social benefit at this stage? In this paper, the author used Q-zone (the more successful blog site in China) as the object of study, through questionnaires to study their main profit model. In this essay, combined with Q-zone history, its services, marketing strategies, through questionnaires to collect relevant data of their profit model, based on data analysis, concluded that the Q-zone summary of the advantages of profit model, and for domestic other practical recommendations blog site. Keywords: blog, blog economy, profit mode, value-added services 目 录 TOC \o 1-3 \u 1 绪 论 PAGEREF _Toc293262679 \h 1 1.1 研究背景 PAGEREF _Toc293262680 \h 1 1.2 研究目的 PAGEREF _Toc2932