亚马逊公司的灵活创新战略1546as9_.docVIP

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亚马逊公司的灵活创新战略1546as9_

亚马逊公司的灵活创新战略 财经视窗?视点 Buildingagreatbusinessandoperatingitwellno longerguaranteesyou11bearoundin100years,oreven20. In1958,theaveragelengthoftimeacompanyremainedon theSamp;P500was57years;by1983,ithaddroppedto30 years;in2008.itwasiust18. Shorterbusinesslifecyclesrequireanewsortof managementdisciplinecapableofleadinganorganization throughanongoingprocessoftransformationandrenewa1. TothriveintodaySmarketplace.tobebuilttolast.every businessnowmustbebuilttotransform. ConsiderAmazon,whichemergedfromthedot-com bubbleoneofthefewwinnersandcontinuedto*blazea trailofimpressivegrowth(fromabout$4billionin20

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