发展会计师事务所的营销理念外文翻译（可编辑）.docVIP

发展会计师事务所的营销理念外文翻译 外文翻译 Developing the Marketing Concept in Public Accounting Firms Material Source: ////0. Author: Tyzoon and Albert INTRODUCTION The Metcalf Report of the Senate Subcommittee on Reports, Accounting, and Management has declared that the public accounting profession needs to foster competition. 1 The accounting establishment faces a curious dilemma: aggressive marketing activity is a necessary ingredient in intensified competition, yet this activity is all too often perceived to conflict with professional standards of ethical conduct. To so