浅谈企业价值创新.docVIP

浅谈企业价值创新 　　摘要： 价值创新是与传统的竞争驱动型战略截然不同的战略逻辑，其核心是综合运用价值和创新这两个途径，为企业开创一片崭新的“蓝海”市场。文章在对企业面临竞争通常采取的战略及其获取的竞争结果分析的基础之上，提出了企业从容面对竞争的新途径―价值创新，并结合风波庄酒家企业实例，分析了价值创新途径的具体运用情况。 　　Abstract： Value innovation is the strategic logic different from the traditional competition driven strategy. Its core is the integrated use of value and innovation to create a new blue ocean market for enterprises. Based on the strategies of the enterprise which has competition and the analysis of competition results， this paper puts forward value innovation that the new way of enterprises to unhurriedly face competitions. Comb