葡萄酒上市策划的方案.docVIP

葡萄酒上市策划报告 (Wine listed planning report for backsberg wine) 一、桂林葡萄酒市场概况(introduction to wine market in Guilin) （一）目前市场(Current market) 目前在桂林市场上销售的葡萄酒品种繁多，其中本土品牌有：长城、张裕、王朝、威龙、通化、华东、白洋河、云南红、冰玫瑰及永福山等。主要在专卖店、大小超市、批发市场及零售店等。其中永福山为山野葡萄酒，价格便宜加上其为桂林本地品牌，很受桂林市民的欢迎。 There are currently several wines in Guilin market,including changcheng,zhangyu,wangchao,weilong,tonghua,huadong,baiyanghe,yunnanhong,icerose and yongfushang which is produced in the local place,also, is popular in Guilin.All of these wine are domestic products. 在桂林市场上销售的国外品牌有： 芝华士、人头马、伏特加、轩尼诗等，主要是在名酒专卖店和各星级宾馆、酒店销售。 Guilin also ha