外国快餐业在我国发展.pptVIP

外国 业在 中国的发展 Speaker：Zhuo huan-Li 西方快餐的特色 Fast food does have some advantages. For example, fast food, as it’s name implies, provides fast and quick services. In McDonald’s and KFC, the food is usually ready to before the customer ever orders it. So, from entering the restaurant until you get your food, it maybe only takes you 10 minutes. To present-day people, who are too busy to spend time preparing their own meal or waiting in along queue for the food, fast food is the very help of time-saving. 西方快餐在中国 的发展情况 In December 2004, ACNeilsen, a market research firm, found that 41% of respondents in mainland China ate in a fast food restaurant at least once a week, compared to 35% in the US, the home to fast food industry. KFC在中国的运营策略分析 一：进入中国时机及选址的正确性（Enter Chinese time and the correctness of location） 二：西方文化和中国特色相结合的战略地制定(Establish the strategy that combines Western culture and Chinese characteristics) 三：经营的模式：特许经营franchising McDonalds 麦当劳 公司名称：麦当劳 外文名称：mcdonalds 总部地点：美国伊利诺伊州欧克布鲁克 成立时间：1954年 经营范围：连锁快餐，甜点 公司性质：上市公司 公司口号：i‘m lovin’ it我就喜欢 McDonalds Corporate Governance 经营理念： 麦当劳的黄金准则是： “顾客至上，顾客永远第一” 提供服务的最高标准是： “QSC＆V原则” ~质量（Quality）~服务（Service） ~清洁（Cleanliness）~价值（Value） McDonald’s VALUES麦当劳的价值观 1、We place the customer experience at the core of all we do 2、We are committed to our people 3、We believe in the McDonald’s System 4、We operate our business ethically 5、We give back to our communities 6、We grow our business profitably 7、We strive continually to improve 西式快餐的缺点 1、Lack of nutrition 2、Rising rates of diabetes and high blood pressure 3、Natural environment pollution 关于快餐文化 The information revolution, the development of mass media and the achievements in science and technology have doubtlessly ushered us in a rapidly progressing society, In the city, no one can escape from the fast pace.We eat the popularized fast food and enjoy the popularized fast food culture. Since we get so