Strauss_5e_04网络营销幻灯片.pptVIP

* * 2-1 2-1 2-1 2-1 2-1 2-1 2-1 2-1 2-1 E-MARKETING 5/EJUDY STRAUSS AND RAYMOND FROST Part II: E-Marketing Environment Chapter 4: A World of E-Marketing Opportunities ?2009 Pearson Education, Inc. Publishing as Prentice Hall 4-* ?2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 4 Objectives After reading Chapter 4, you will be able to: Discuss overall trends in Internet access, usage, and purchasing around the world. Define emerging economies and explain the vital role of information technology in economic development. Outline how e-marketers apply market similarity and ana