Exploring Marketing Research William G. Zikmund精品分析.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Copyright ? 2000 by Harcourt, Inc. All rights reserved. = population mean = sample mean = critical value of t at a specified confidence level = standard error of the mean = sample standard deviation = sample size Confidence interval estimate using the t-distribution Copyright ? 2000 by Harcourt, Inc. All rights reserved. Confidence Interval using t Copyright ? 2000 by Harcourt, Inc. All rights reserved. Copyright ? 2000 by Harcourt, Inc. All rights reserved. Copyright ? 2000 by Harcourt, Inc. All rights reserved. HYPOTHESIS TEST USING THE t-DISTRIBUTION Copyright ? 2000 by Harcourt, Inc. All rights reserved. Univariate hypothesis test utilizing the t-distribution Suppose that a production manager believes the average number of defective assemblies each day to be 20. The factory records the number of defective assemblies for each of the 25 days it was opened in a given month. The mean was calculated to be 22, and the standard deviation, ,to be 5. Copyright ? 2000 by Harcourt, Inc. All rights reserved. Copyright ? 2000 by Harcourt, Inc. All rights reserved. Copyright ? 2000 by Harcourt, Inc. All rights reserved. Univariate hypothesis test utilizing the t-distribution The researcher desired a 95 percent confidence, and the significance level becomes .05.The researcher must then find the upper and lower limits of the confidence interval to determine the region of rejection. Thus, the value of t is needed. For 24 degrees of freedom (n-1, 25-1), the t-value is 2.064. Copyright ? 2000 by Harcourt, Inc. All rights reserved. Copyright ? 2000 by Harcourt, Inc. All rights reserved. Copyright ? 2000 by Harcourt, Inc. All rights reserved. Univariate hypothesis test - t-test Copyright ? 2000 by Harcourt, Inc. All rights reserved. TESTING A HYPOTHESIS ABOUT A DISTRIBUTION CHI-SQUARE TEST TEST FOR SIGNIFANCE IN THE ANALYSIS OF FREQUENCY DISTRIBUTIONS COMP