ZD新能源公司风电发展战略研究-工商管理专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘 要 进入二十一世纪，世界很多国家风力发电高速增长，中国风力发电近年也 发展迅速，装机量已居世界第一。截止 2013 年年底江西全省已建成投产风电装 机容量为 30 万千瓦，2013 年全年风电发电量突破 4 亿千瓦时。预计 2014 年全 省风电发电量可突破 5 亿千瓦时，约占全省年发电量的 1%。 ZD 新能源公司成立于 2007 年，是江西省第一家从事新能源发电的公司。 至今已建成投产 6 个风力发电场，总装机规模 20 万千瓦。ZD 新能源公司现提 出了到 2020 年达到 100 万千瓦装机容量的目标。 本文结合 ZD 新能源公司的实际情况，采用 SWOT 分析法，分析 ZD 新能 源公司的优势与劣势，外部机会与威胁，最后根据公司的战略目标,提出相关的 实施建议。 关键词：风力发电，发展战略， 研究 I AB ABSTRACT ABSTRACT Into the twenty-first century, many countries in the world wind power growth.China has developed rapidly in recent years, wind power, installed capacity ranks first in the world.By the end of 2013, Jiangxi province has put into wind power installed capacity of 300,000 kilowatts, 2013 full-year wind power generation exceeded 400 million kwh. 2014 may be the provinces wind power generating capacity of 500 million kwh breakthrough, about 1% of the provinces annual energy production. ZD new power company was founded in 2007，ZD new powercompany is the first in Jiangxi Province. Has been completed and put into six wind farms, The total installed capacity of 200,000 kilowatts, ZD New power Company is currently proposed in 2020 reached 100 million kilowatts installed capacity target. Combined with the actual situation of the ZD new power company, Using SWOT analysis, analysis ZD new power companys strengths and weaknesses, external opportunities and threats, finally, according to the companys strategic goals, related to implementation of the recommendations made. Key Words: Wind Power, Development Strategy,Research II 目录 目录 目 录 HYPERLINK \l _bookmark0 第 1 章 绪论 .................................................................................................................1 HYPERLINK \l _bookmark1 1.1 论文选题的背景.................................................................................................1 HYPERLINK \l _bookmark2 1.2 研究的目的和意义.............................................................................................3 HYPERLINK \l _bookmark3 1.3 研究的思路与方法......