XG房地产开发公司差异化竞争战略研究-工商管理专业论文.docxVIP

IV IV XG 房地产开发公司差异化竞争战略研究 摘 要 伴随着中国经济的高速发展，房地产业逐步成为国民经济发展的支柱产业 之一。当前中国房地产开发企业已经超过 50000 家，房地产开发企业在迎来发 展机遇的同时，整个行业也出现了新的变化。这种变化主要表现为房地产市场 竞争日趋激烈，开发企业同质化现象越来越严重。如何让企业从同质化中脱颖 而出；如何在激烈的市场竞争中，为企业制定适合自身发展的战略，这已成为 开发企业面临的重要管理课题。 本文是以 XG 房地产开发公司当前状况以及存 在的问题作为研究的出发 点，理论联系实际。运用差异化竞争战略相关管理理论，在对 XG 房地产开发 公司内外部环境进行分析的基础上，为 XG 房地产开发公司制定了一个有针对 性的差异化竞争战略方案，该方案具有实际应用价值。 关键词： 房地产开发；差异化；战略 V V Study for the Competitive Differentiation Strategy of Real Estate Developer XG Abstract F o llow i ng the rapid developm ent of Ch in es e e c o nom y, th e re al estate industry be com e s one of the supporti ve industr i es of na tional economy gradually. Curre ntly m o r e th an 50,000 real estate developer s are opera ting busi n ess in China. Ne w change s have oc curred to the real estate industry while real estate developers are ma king use of thei r development oppor tunities. Such c h a nges are mainly manife sted in the increasingly intensif ied competition at the real estate market, and the real esta te devel opers be com e m o re and m o re hom ogeneous. A n i m porta nt m a na ge ment issue for real e s tate developers is to distinguish the m sel v e s fr om the peer de velopers by making the stra tegy suita ble for their own developm ent am ong the intensive com p etition at the m a rket. Here t h e current si tuation of the real estate de veloper XG a nd its existing problems are used as the ba sis of the st udy to com b ine theory with practice. A pertinent competitiv e dif f erentiation st rategy is made for the re al estate developer XG on t h e basis of t h e analysis int o the internal a nd external environm e n ts of X G, usi ng relate d m a nage ment theory of competit ive di f f er entiation strategy. The strat e gy made her e im plies som e value of actual application. Keyw ords : Real estate developm ent; Dif f erentiation; S t rategy PAGE PAGE IX 插图清单 图 3-1 PEST 分析模型 9 图 3-2 2005—2009 年中国 GDP 增长值 …. 11 图