XH公司发展战略研究-工商管理专业论文.docxVIP

万方数据 万方数据 中文摘要 进入 21 世纪，伴随着生物技术的发展，该领域的研究成果对于人类的生存 和发展起着越来越重要的作用，许多发达国家已将发展生物技术产业作为一项 国家战略。近年来，中国也非常重视生物技术产业的发展，制定了一系列发展 规划，有效促进了该产业的快速发展。中国的生物技术产业市场潜力巨大，企 业面临着前所未有的发展机遇，同时也面临着诸多挑战。因此，制定切实可行 的发展战略以提高 XH 公司的核心竞争力就成为一项紧迫的任务。 本论文将战略理论与 XH 公司的实际相结合，首先，通过对 XH 公司所处的 外部环境、行业环境和内部环境进行系统的分析，运用 EFE 矩阵、IFE 矩阵对 XH 公司所面临的外部因素和内部因素进行有效评价。其次，使用 SWOT 矩阵 对这些因素进行全面的评价和匹配，生成了 XH 公司的备选战略；然后运用 QSPM 矩阵对备选方案进行评价，得出了产品开发和市场渗透是公司的首选战略 组合。最后，为了保障战略的有效实施，从公司治理结构、人力资源、创新、 财务、营销、企业文化 6 方面提出了一系列改进措施，并对战略实施情况提出 了相应的评价框架和方法。 本论文以 XH 公司为案例，理论结合实际，制定出了适合 XH 公司未来发展 的战略，一方面为公司高层决策者战略的制定提供了参考方案；另一方面有利 于推动公司的战略管理走向科学化。 关键词：战略管理；干细胞；SWOT 分析；评价与控制 ABSTRACT In the 21st century, the study on biotechnology has played an important role in human existence and development with the development of biotechnology. Many countries have developed biotechnology as a national strategy. China also has attached great importance to the development of biotechnology and made a series of plans to vigorously promote its rapid development in recent years. Biotechnology faces unprecedented opportunities and a lot of challenges as well in China where the market potential is viewed as vast. So it is an urgent task to make a feasible development strategy to improve XH company core competitiveness. This thesis applies the strategy theory to XH company. To begin with, the thesis analyzes XH company external, industrial and internal environment and evaluates its external and internal factors by EFE and IFE matrices. And then, XH company alternative strategy comes into being by using SWOT matrix to assess and match these factors. In further, it comes to the conclusion that product development and market penetration are the best strategic combination by using QSPM matrix to evaluate alternative plans. At last, the thesis proposes a series of improvements on corporate governance, human resources, innovations, finance, marketing and corporate culture to make sure the implement of the strategy. It also introduces evaluation frame and metho