“吾邀酒”区域酒类电子商务运营模式研究-工商管理专业论文.docxVIP

万方数据 万方数据 摘要 摘要 随着电子商务产品流通市场的快速发展，在未来几年内仍是发展的高速阶 段，电子商务开始大规模向产品分类的专业市场发展，专业化意味着市场的细 分，在酒类这个细分的电子商务市场已经有不少的企业走在了前面，例如酒仙 网、也买酒、1919、购酒网等等，这些酒类专业电子商务网站每年以 100%至 300% 的发展速度在大步前行，本篇论文主要是对酒类细分的电子商务运营模式的创 新与探索，结合传统渠道与酒类销售的特性在现有的运营模式基础之上提出区 域电子商务小物流发展思路，以及对“吾邀酒”专业酒类电子商务运营模式的整体 构建与运营提出规划、执行、控制、风险、以及流程设计。 关键词：电子商务；O2O 运营模式；酒类流通 I AB ABSTRACT ABSTRACT With the rapid development of e-commerce products large circulation in the next few years is still a high-speed development of e-commerce, e-commerce from the mass market to the professional development and specialization means that the market segments, the segments in liquor the e-commerce market has a lot of business in the forefront, such as Brewmaster network Ye mai wine, 1919, purchase wine network, etc. These professional e-commerce website liquor annual growth rate of 100-300% in the large step forward, this thesis is to explore innovation and e-commerce business model of alcohol breakdown, combining characteristics of traditional channels and liquor sales in the existing business model based on a small raised area of e-commerce logistics development ideas , as well as the overall I invite wine e-commerce business model of professional liquor Construction and operations of planning, execution, control, risk, and process design. Key Words: OTO mode liquor circulation of e-commerce II 目录 目录 目录 HYPERLINK \l _bookmark0 第 1 章 绪论 .................................................................................................................1 HYPERLINK \l _bookmark1 1.1 研究背景与意义 .............................................................................................1 HYPERLINK \l _bookmark2 1.1.1 研究背景 ...............................................................................................1 HYPERLINK \l _bookmark3 1.1.2 研究意义 ...............................................................................................2 HYPERLINK \l _bookmark4 1.2 国内外研究现状 .......................................................