X投资担保公司营销方案设计-金融学专业论文.docxVIP

PAGE PAGE 3 X 投资担保公司营销方案设计 ABSTRACT business scope and characteristics, business strategy and performance level, or the existence of the problem. A typical case of failure by X investment Guarantee Corporation marketing analysis, excavates the X investment Guarantee Corporation in the practical problems of the marketing level. Through the analysis of dislocation marketing and direct marketing mode in the marketing planning in the practical application of X and SWOT on investment Guarantee Corporation, design a set of include market segmentation, market positioning, marketing channel design, marketing process design and product design, marketing plan for X investment Guarantee corporation. KEYWORDS: Personal and small micro-enterprise loan guarantees, misplaced marketing, Direct Marketing 安徽财经大学硕士学位论文 目 录 HYPERLINK \l _bookmark0 第一章 绪论 ······························································································ 1 HYPERLINK \l _bookmark1 第一节 选题背景 ···················································································· 1 HYPERLINK \l _bookmark2 第二节 相关文献综述 ·············································································· 2 HYPERLINK \l _bookmark3 第三节 南京担保行业情况 ········································································ 3 HYPERLINK \l _bookmark4 一、南京市经济分析 ·········································································· 3 HYPERLINK \l _bookmark5 二、行业风险指标 ············································································· 4 HYPERLINK \l _bookmark6 三、担保机构注册资本规模分布 ··························································· 4 HYPERLINK \l _bookmark7 四、担保机构信用评级分类 ································································· 5 HYPERLINK \l _bookmark8 第四节 文章的结构、创新点以及不足之处··················································· 6 HYPERLINK \l _bookmark9 一、文章的结构 ················································································ 6 HYPE