《旅游法》对旅行社经营管理的影响研究-旅游管理专业论文.docx

摘 摘 要 万方数据 万方数据 摘 要 本文从《旅游法》的内容方面入手,着重研究《旅游法》实施以后对旅行社 经营管理方面产生的影响，进而针对影响提出建议，本文共分为 6 章,第 1 章是 导论,主要论述旅行社法律法规的研究现状以及选题的意义；第 2 章从《旅游法》 出台背景、宗旨和意义分析《旅游法》在旅行社方面的突出影响，与以往条例 相比较，旅游法有哪些突出点；第 3 章主要从旅行社经营活动、旅游产品创新 和旅游营销策略等 3 个方面展开研究，提出旅行社要规范经营行为、进行产品 创新和营销方式应“便捷式”的建议；第 4 章从旅行社内部管理方面研究，针 对旅行社人力资源管理不健全的现状，分别探讨《旅游法》对经营管理人员、 导游人员、计调人员和外联人员的影响进行分析研究。其次，《旅游法》出台给 旅行社经营及营销带来的影响，面对新挑战，旅行社应健全客户关系管理系统； 第 5 章主要研究《旅游法》对旅行社服务管理的影响，针对《旅游法》实施的 背景下，旅行社应当如何占有一席之地，提高服务质量，重视服务水平是非常 重要的；第 6 章是结论，针对《旅游法》对前面几个方面的影响提出相应的建 议。 关键词：旅游法；旅行社；经营；管理 I AB ABSTRACT ABSTRACT Taking the contents from Tourism Law as the entry point, this paper is focused on research on the related impacts brought about by the implementation of Tourism Law and will further provide respective suggestions. There are 6 chapters in this paper in total. The 1st chapter is the introduction, which discusses the current research status and developments for tourism law in travel agency; the 2nd chapter has compared the outstanding impacts of Tourism Law in terms of its launching background, intentions and significance with previous regulations and has identified the distinct features of tourism law; the 3rd chapter has mainly carried out research from 3 aspects as operating activities of travel agency , tourist products innovations and tourism marketing strategies in order to come up with the suggestion that travel agency should regulate its processing activities, conduct products innovations and transfer marketing forms into portable style ； researching from the internal management perspective of travel agency and focusing on the unsound circumstances of the human resources management of travel agency, the 4th chapter has conducted investigation on the impacts from Tourism Law to the management personnel, tourist guides, schedulers and outreach personnel. In addition, it points out that to cope with the impacts and challenges of Tourism Law to the operations and marketing of travel agency, travel agency should build up a soun