《南方都市报》网络民意报道分析-新闻学专业论文.docxVIP

II II Abstract With the rapid development of the Internet, netizens opinions became a brand-new kind of opinion expression, because of its characteristics of immediacy, instant, and interaction, civilians, promote the society interests demands expression mechanism more scientific and effective, and greatly enhance the democratization of society.Netizens publish information,views directly on view platforms like blog, forum,network community, news gentie,social networking sites,microblogging and so on. Other netizens discuss around the topic .After a summary,integration,evolution,these fragmented public opinion through summary, integration, evolution, form netizens own agenda settings, then fed to the social environment, caused the attention of traditional media, impact the traditional media agenda-setting pattern, then driven by traditional media’s social influence ,have a huge ,even decisive impact to the direction of government policy and trend of public events. Network of public opinions become a new democratic construction channel , at the same time, because of the traditional media model is one-dimensional, the audience do not have the authority to release informations, and be limited by many factors, so it has the ideographic defect which is inevitable, the emergence of network public opinion, greatly offset the loss, become powerful supplement of the traditional media ideographic. Do the best newspaper of China as the goal, the southern metropolis daily newspaper explores actively in the reform of press,has a successful transformation from a newspaper for residents to a mainstreaming newspaper, become one of Chinas most influential newspapers,which records the process of the times,cultivate modern society,enlighten citizenship. In order to adapt to the situation that new media become increasingly powerful, southern metropolis daily on the one hand promotes the integration of new media, achieves mutual win-win situation with the new media. on the other hand, en