“门户化”垄断时期中国企业第三方电子商务涉入的发展和状态传播学专业论文.docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract When facing the appearing of third-party business platform, the marketing managers have to confront the reality of the new coming-out marketing communication. While in the same situation for technology , there exists a difference in developing tendency for the third party platform between China and USA. In China, the third party platform acts as the main channel from enterprises to customers. Most of the enterprise that are involved with the third-party platform are not willing to take a further step and just limited themselves in some specific fields