Bsiness Research Meths Wiiam G Zikmn文档.pptVIP

* * * * * * * * * * * * * * Copyright ? 2000 by Harcourt, Inc. All rights reserved. Behavioral differential: the behavioral differential instrument has been developed for measuring the behavioral intentions of subjects towards any object or category of objects. A description of the object to be judged is placed on the top of a sheet, and the subjects indicate their behavioral intentions toward this object on a series of scales. For example: A 25-year old woman sales representative Would ___ : ___ : ___ : ___ : ___ : ___ : ___ : Would Not Ask this person for advice. Copyright ? 2000 by