中国铁路物资哈尔滨物流有限公司发展战略分析-analysis on development strategy of china railway material harbin logistics co., ltd..docxVIP

哈尔滨工业大学工商管理硕士学位论文 哈尔滨工业大学工商管理硕士学位论文 - - II - Abstract Chinas logistics enterprises as commodity exchange is an indispe nsable important link, is one of the important motive force of promoting the development of society. How to optimize the logistics business, the business development faces many problems in Chinas economic development has become the main problem that must be overcome. China Railway Materials Harbin Logistics Company Limited as an old state-owned enterprises, is an urgent need of strategic design and planning of enterprises, so as to formulate the corresponding sound strategic planning with considerable sign ificance. The author of this paper in the enterprise work experience, in order to China Railway Materials Harbin Logistics Company Limited s overall development as the basis, combined with the enterprise and the surrounding area actual situation, draw lessons from the domestic and foreign similar management experience of enterprise, with economics, management science theory as the foundation, using the SWOT matrix analysis of China Railway Materials Harbin Logistics Company Limited of the advantages and disadvantages, opportunities and threats analysis of the technical, logistics center in Harbin at present the management and organization structure and modern domestic and foreign advanced logistics enterprises exist difference, at the same time found China Railway Materials Harbin Logistics Company Limited in Harbin has a geographical and financing, natural resources, put forward on this foundation China Railway Materials Harbin Logistics Company Limited development strategy and Planning - on the railway industry integrated services and iron and steel trade two core business lines, build capital market and financial industry double platform, through the industrial and financial investment in the form of the industrial chain of key nodes control, and stri ve to create a trade financial integration strategy development model. Key words: enter