城市高新区视觉识别系统研究—以西安高新区为例-research on visual recognition system of city high - tech zone - a case study of xi an high - tech zone.docxVIP

西安建筑科技 西安建筑科技大学硕士学位论文 西安建 西安建筑科技大学硕士学位论文 Research on the Visual Identity System in Hi-tech Industrial Development Zones of Cities -Illustrated by the Case ofXian Hi-tech lndustrial Development Zones Specialty: Design of Art Name: Zheng Yunfeng lnstructor: Associate prof.Fan Haiyan ABSTRACT Wi由 the boom of rugh-tech and the ever increasingly urbanization pace，a large nurnber of new industrial parks emerge increasingly around the cities，and ru-tech industrial development zones arise accordingly. However，when simply focusing on the developing of ru-tech industries，the instruction of visual identity in ru-tech industrial development zones is ignored.Even as a comparatively independent new ∞mmunity，the ru-tech industrial developmeot zone is still an important component of the city. Nevertheless ，the hi-tech industria l development zones in most cities lack the bright regional culture characters，wruch are broken away from the entire city image system，and even forrn the visual image opposite to the city l?1age. With the design of the visual identity system in city hi-tech industrial development zones as the research object and the case in Xi an ru-tech industrial development zone as the ex缸nple，through field research and the analysis on the present situations in home and abroad，the paper ponders on the development direction ofthe visual identity system in Xian hi-tech industrial development zοne， explores the modem visual identity design with the features of Xi础 and equips the common ru-tech industrial developmen zone with the ancient characters，which unfolds the unique traditional regional culture characters of Xi an，as well as the senses of science and t民hnology sense and modern fashion，and reaches the aim to both ωη，on city culture deposits and strengthen visual identity e岱ctiveness，The paper aIso strives to provide feasible theoreticaI basis for the visual identity system in city hi-tech indus时al development zones in the future. ηle pap