华荣置业企业文化建设方案设计与实施mzsm_bg0.docVIP

西北大学 硕士学位论文 华荣置业企业文化建设方案设计与实施 姓名：张亚妮 申请学位级别：硕士 专业：工商管理 导教师：杨小卿摘要 可对其他企业在进行企业文化建设时作为参考, 【关键词】 【研究类型】 企业文化设计实施 应用研究 Abstract Title: Enterprise Culture Design And Implementation For HuaRong Estate Co. Specialty: Business Administration Name:Zhang Yani Tutor: Yang Xiaoqing Signature: ^W, Tl^f^ Signature: XfVl/^/^^ Abstract The development of enterprise culture has the significant function to the results of enterprise long-term operating,the advanced enterprise culture is the moral support and power resource for the enterprise continiously development, is the important component of enterprise core competitiveness. In the parent-subsidiary company, the subsidiary company enterprise culture often follows parent companys enterprise culture directly, lacking the innovation. As a subsidiary company which has the separate legal entity qualifications, how not only to receive the parent companys culture, maintains the value idea with the parent company, but also innovates its own enterprise culture and retains its own culture characteristic, is a discussionable question in the enterprise culture construction process. This paper has discussed and analyzed the problem lies in HuaRong estate company，which is the subsidiary co. of HuaRong Group, obtaining the enterprise culture characteristic of HuaRong estate scientifically, making it clear about the enterprise development direction.On this basis carrying on the design and the implementation, further deepened the enterprise culture construction idea, made the enterprise culture construction working on each stage, played the effective promotion in the production、operation and the long-term development of enterprise. Through the enterprise culture construction of HuaRong estate co.,we Abstract _ can get such conclusions: In the parent-subsidiary company, the subsidiary company must breakthrough the culture bottleneck with innovation, developing its own enterprise culture idea system under the parent company enterprise cultu