【毕业论文】浅谈微博营销的价值.doc

大学生创新科研项目 论文 题 目： 浅谈微博营销的价值 学 系： 信息管理系 专 业： 信息管理与信息系统（2）班 负 责 人： 指导教师： 二0一三年 月 浅谈微博营销的价值 【摘要】 随着网络信息时代的高速发展，人们可通过网络更快地进行信息分享、交流，依托多种网络聊天工具，如QQ等进行交流互动，除了即时的，许多人也喜欢通过q-zone博客等网志来表达自己的想法，与更多的人交流而近年出现的微博客，简称（微博），更是结合即时聊天工具与博客工具所发展出的一种更新颖的网络交流工具。与此同时，微博营销亦应运而生成为一个新的网络营销方式，每一个人都可以在新浪，网易等注册一个微博，然后利用更新自己的微型博客每天更新内容大家所感兴趣的话题就可以跟大家交流，这样就可以达到营销的目的，这方式就是新兴的微博营销。随着微博的更加火热，微博营销的舞台上更会好戏连场。而作为精明的商家，又岂会错过一个如此高效的营销手段呢！本论文围绕微博营销的价值进行深入研究，以求更加清晰明确的了解的微博营销的价值，使微博营销更加扎根在人们的生活中，发挥其应有的价值。 【关键词】微博 微博营销 营销价值【Abstract】 With the high-speed development of the network information age, people can through the network information sharing and communication more quickly, relying on a variety of network chat tools, such as QQ, micro letter communication interaction, in addition to the instant information dissemination way, many people also like by QQ - zone, such as blog blog to express their ideas, communicate with more people. But in recent years, micro blog, referred to as \(microblogging), is combined with im and blogging tools to develop a novel network communication tools. Microblogging marketing, meanwhile, also arises at the historic moment as a new network marketing way, every one can in sina, netease and other registered a micro bo, and then use update your micro blog, every day to update the content, the interested topics, published you can communicate with you faster, so that you can achieve the purpose of marketing, publicity, this way is new weibo marketing model. As weibo more hot, microblog marketing will show on the stage is connected. And as a shrewd businessman, or will miss such a highly effective marketing tool! This paper around the value for further research of microblog marketing, in order to more clearly understand the value of microblog marketing, the microblogging marketing more rooted in peoples lives, play its proper value.