【毕业论文】CHINARED珠宝展示空间的文化营造设计报告书.doc

PAGE l 大学 本科毕业论文（设计） 题　　目：CHINA RED珠宝展示空间的文化营造设计报告书 学生姓名：　　 　 学号： 院（系）： 艺术学院 专业：艺术设计（环境艺术设计） 入学时间： 　　　 　 年　　　　　9　 月 导师姓名：　　 　 职称/学位：　　讲师/学士 导师所在单位：　　 　　艺术学院设计系　　  CHINA RED珠宝展示空间的文化营造设计报告书 摘 要 美丽、高贵是珠宝独有的特性，而优质的展示空间则更能为其增色。珠宝展示作为一种独特的、深层次的广告传播手段和信息交流形式已经愈来愈受到商家的重视，其文化内涵的营造也成为重中之重。本方案在进行科学、严密的市场调查的基础之上，提出采用简洁的设计手法和丰富的创意元素塑造特色、生动又具有文化底蕴的展示环境定位。本设计报告书以该珠宝展示为案例，详细阐述设计理念的形成，围绕设计理念对文化内涵的营造成为本设计报告书的重点，分析其在色彩、造型、格局、情景、灯光等创意元素中的体现。设计在追求实用性的同时更注重展示空间的文化内涵带给营造方和受众方的心灵感受。文化内涵是设计作品不见形状的呼吸，却在微妙里带给人巨大的震撼。本设计报告书详细记录了笔者进行毕业设计的思维过程，以及完成毕业设计的方法和感想。 关键词：文化内涵；创意元素；情景；空间；展示  CHINA RED Jewelry Exhibition Space to Create a Design Culture Report Abstract Beautiful, noble is the characteristic which the jewelry is in sole possession, but the high quality demonstration space can add color for it. The jewelry demonstrated that took one kind unique, the deep level advertisement dissemination method and the communication form already more and more was valued businesss, its cultural connotations building also became the most important. This plan in carries on scientifically, above the strict market survey foundation, proposed that uses the succinct design technique and the rich creativity element mold characteristic, vivid also has the cultural inside story demonstration environment localization. This design report take this jewelry demonstration as a case, elaborated in detail the design ideas formation, regarding the design idea to the cultural connotations building into this design reports key point, analyzes it in creativity element and so on color, modelling, pattern, scene, light manifestations. The design pays great attention during pursue usable to demonstrate that spatial the cultural connotation takes to builds Fang Heshou the numerous sides the mind feeling. The cultural connotation is designs the work not to see the shape the breath, actually takes to the human in the subtlety huge shocking. This design report detailed re