Michael R. Solomon《消费者行为学第6版 Consumer Behavior - Buying, Having, and Being (Sixth Edition)》原版讲义17.docVIP

C H A P T E R 17 C H A P T E R 17 THE CREATION AND DIFFUSION OF GLOBAL CONSUMER CULTURE THE CREATION AND DIFFUSION OF GLOBAL CONSUMER CULTURE Chapter SUMMARY The styles prevalent in a culture at any point in time often reflect underlying political and social conditions. The set of agents responsible for creating stylistic alternatives is termed a culture production system. Factors such as the types of people involved in this system and the amount of competition by alternative product forms influence the choices that eventually make their way to the marketplace for consideration by end consu