包袱皮在礼品包装设计中的应用研究-艺术设计专业论文.docxVIP

浙江理工大学硕士学位论文 万方数据 The applications of cloth-wrappers in gift packaging design ABSTRACT In modern society, the rapid economic development, peoples living standard improved significantly, the market is also increasingly rich kinds of packing. Currently on the market for packaging paper packaging structure more complex, the repeated use of this kind of packing rate is low, resulting in waste of resources to a certain extent. Cloth material packaging paper packaging material history is more long, using the range more widely, but the theoretical research results and actual application status of less than paper packaging materials. This topic focus lies in the environmental characteristics and material feature mining cloth material cloth material, by combining the cloth-wrappers and gift packaging design as much as possible to achieve its repeated use, green environmental protection and other functions. The gift is to promote ties between people of emotional communication, which reflects the spiritual value more than the commodity itself values. Therefore, as an important part of gift packaging in the design emphasis on ritual emotional expression. In this paper, the cloth-wrappers used for packaging design, through a unique visual experience and experience expressed delivered gifts of emotion and meaning, highlight the unique gifts. This paper firstly the concept of load goods and gifts and gift packaging, this paper summarizes the theory analysis and background; Secondly the cloth-wrappers to analyze the status and significance in the packaging design; Then, through investigation and research, summed up the consumer psychology and packaging design. cloth-wrappers was studied on the basis of that, in the practical application in the design of gift packaging design, including the selection of package location and decoration in the form of language and cloth-wrappers used in packaging of revelation; Last gift packaging design method of using mentioned above summary, clot