北京京客隆商业集团发展问题研究-金融学专业论文.docxVIP

PAGE PAGE 10 摘 要 零售业在现代流通体系中占有重要地位，北京京客隆商业集团股份有限公司 自 1994 年成立以来一直致力于这一行业，并居于领先地位，必然有其自身的竞 争优势与存在价值。本文就是对京客隆的发展历程进行一下潜心的研究。 首先，在绪论中阐述了本文选题的思路和方法。 其次，分析了京客隆发展历史的成功经验，在于主要抓住了四个关键因素， 分别用四个章节具体阐述。第一，选择了零售这个行业，零售业是 21 世纪最赚 钱的行业之一。第二，选择了大卖场、综合超市、便利店、百货商场四种主要的 零售业态，这是当代四种主流的零售业态。第三，选择了连锁经营的经营模式， 把独立的经营活动组合成整体，实现规模效益，达到共赢。第四，进行了一系列 的并购和重组活动后，相继于 H 股创业板和主板上市，为企业的腾飞建立了一个 坚实稳固的融资平台。 再次，在第六章里分析出京客隆现实存在三点主要问题。第一，没有发展网 上商店这种新型业态是决策性的失误，是战略方向的错误。第二，受具有中国特 色的国有企业性质的严重制约，领导层却根本没有意识到问题的严重性。第三， 回归 A 股，能否实现与 H 股两板联动，形势不容乐观。 最后，得出本文的研究结论，京客隆发展网络商店业态势在必行。 关键词： 零售业态，连锁经营，网络商店 Abstract In the retail sector occupies an important position in the modern circulation system , Beijing Jingkelong Group Co., Ltd. since its inception in 1994 has been committed to this industry and a leading position , must have its own competitive advantages and value of existence . This article is on the development process of JKL conduct some painstaking research . First, in the introduction of the ideas and methods described herein topics . Secondly, it analyzes the successful experience of the history of JKL lies mainly to seize the four key factors , respectively, with four chapters specifically addressed. First, choose the retail industry , retail trade is one of the most profitable industries in the 21st century . Second, choose the hypermarkets, supermarkets , convenience stores, department stores, four major retail format , which is the mainstream of contemporary four retail formats . Third, choose the chain s business model , the combination of independent business activities into a whole, to achieve economies of scale and achieve win-win situation . Fourth , a series of mergers and acquisitions and restructuring activities , the H shares have been listed on the Main Board and GEM for enterprises to build off a solid stable financing platform . Again, in the sixth chapter analyzes the presence of three major problems JKL reality. First, there is no development of this new format online store is decision