包商银行个人金融业务竞争力研究-经融与投资理财专业论文.docxVIP

万方数据 万方数据 Abstract improving competitiveness of commercial bank personal financial services package: one is to expand the potential VIP customer subdivision, further enhance profitability, according to different customer needs to customer into four thin client, respectively is the ordinary customers, in the end customers, high-end customers and high net worth individuals, through to the customer segmentation, offer different products and services for different customer needs, to further enhance the package of personal financial business bank profitability. Two is to improve and perfect the governance structure of the company, three is to tap the potential competitiveness, core competence. This research is a new orientation of the development of personal financial business of Commercial Bank of the package, for Baoshang bank clear goals and ideas for the development of the future, to provide better personalized services, realize differential competitiveness, has the extremely important practical significance to expand the market and other aspects. Key Words： Baoshang Bank Personal financial business Competitiveness Customer segmentation 目录 目录 目 录 第一章 导论 ....................................................1 1.1 选题背景与研究意义 ......................................1 1.1.1 选题背景 ...........................................1 1.1.2 研究意义 ...........................................1 1.2 国内外研究现状 ..........................................2 1.2.1 国外研究现状 .......................................2 1.2.2 国内研究现状 .......................................4 1.3 论文研究方法与框架 ......................................6 1.3.1 研究方法 ...........................................6 1.3.2 研究框架 ...........................................7 第二章 相关概念及理论基础 ......................................9 2.1 个人金融业务概述 ........................................9 2.1.1 个人金融业务的概念 .................................9 2.1.2 个人金融业务的特点 .................................9 2.2 个人金融业务竞争力概述 .............................