董英毕业设计（完整）.doc

唐山市中企动力有限公司人员推销策划方案 PAGE 第 PAGE 16页 共 NUMPAGES 18页 摘 要 随着现代市场经济竞争的加剧，形成了由卖方市场向买方市场的巨大转变。因此，具有直接与顾客或潜在顾客接触、洽谈；具有强大市场攻击力的人员推销方式成为现代企业普遍采用的推销方式，特别是针对那些把销售产品和服务作为主要业务的企业，人员推销这一方面尤为关键。 就专门为企业提供网络营销和电子商务产品和服务的IT行业而言，伴随着行业竞争的日益加剧，人员推销成为每个企业主要的营销方式。那么，如何建立起适合自身企业特点的人员推销队伍，实现人员推销的有效利用，成为业内企业必须关注的问题。 唐山市中企动力有限公司是一个专门为企业提供信息化建设的企业，人员推销是企业开展营销活动的主力军，最终决定了企业的市场运营状况。所以,本人针对唐山市中企动力有限公司人员推销工作中出现的问题,在此提出探讨和解决性建议.望帮助其建立起强大的人员推销武器. 关键词：人员甄选 推销方案 产品销售策略 人员激励 服务流程 Summary Compete along with the modern market economy of turn worse, become from the selling party market to huge change of the buyer market.Therefore, have to contact the customer or latent customers and talk over directly;The personnel who has the strong market to attackstone the dint promotes the way to become the modern business enterprise promote of widespread adoption method, aiming at especially those sales product and services be the main business of business enterprise, the personnel promotes this aspect particularly is a key. In regard to specialized for business enterprise provide the network marketing and the electronic commerce products and ministrant profession of ITs, accompany with the profession competition to turn worse increasingly, the personnel promotes to become each marketing method with main business enterprise.So, how build up the personnel who rises the in keeping with oneself business enterprise characteristics to promote the troops, carry out the valid exploitation that the personnel promote, become the problem that the business enterprise inside the industry must pay attention to. The motive the limited company the is an the in mountain the City of the Tang exclusively the for the business the the enterprise the that the the the business the the enterprise the provides the information- based construction, the the it the is the the the main the the soldier the that the the the business the enterprise the opens the the the exhibiti