北京市商业健身俱乐部开展现状调查与分析-体育学专业论文.docxVIP

北京市商业健身俱乐部开展现状调查与分析 万方数据 in the fitness industry for six years, but most were from the coach to management and operation knowledge, influence the development of the club. Beijing commercial fitness club coaches showed a trend of getting younger over the designated age, many of them are students from various sports colleges and universities just graduation soon, knowledge source is normal, but the work experience, to accept continuing education and less go out learning opportunities, guidance lack of experience. Most of Beijing commercial fitness club service object subject positioning in middle income people, the club way and communication between the members of the same, the lack of its own characteristics, and the citizen consciousness of sports fitness consumption needs to be improved. The Beijing commercial fitness clubs propaganda way too single, publicity coverage area is small, brand operation consciousness is not strong. Key words: the Beijing; Commercial fitness club; To carry out the status quo 论文随机验证编号：BT534523334570 VI  目录  HYPERLINK \l _bookmark0 1 前言 ................................................................................................- 1 -  HYPERLINK \l _bookmark1 2 文献综述 ........................................................................................- 2 -  HYPERLINK \l _bookmark2 2.1 国外商业健身俱乐部的发展 ................................- 2 -  HYPERLINK \l _bookmark3 2.2 我国商业健身俱乐部的发展 ................................- 4 -  HYPERLINK \l _bookmark4 3 研究方法 ........................................................................................- 8 -  HYPERLINK \l _bookmark5 3.1 文献资料法 ..............................................- 8 -  HYPERLINK \l _bookmark6 3.2 实地考察法 ..............................................- 9 -  HYPERLINK \l _bookmark7 3.3 问卷调查法 ..............................................- 9 -  HYPERLINK \l _bookmark8 3.4 专家访谈法 .............................................- 11 -  HYPERLINK \l _bookmark9