电脑合作室项目方案-20140519.pptxVIP

2014.5;Contents 目录;目标解读;2014/5/22;Logistics 项目逻辑;Input and Output 项目输入输出;品牌定位;Industry Background 行业背景;既有竞争者 既有厂商的竞争程度;Competitive Situation 竞争分析;Market Attention 市场关注度;Product value proposition 产品特点;Target User Profiling 受众分析;Brand Positioning 品牌定位;营销策略;1. From traditional to digital 2. From media silos to converged media 3. From outbound to inbound 4. From communications to experiences 5. From art and copy to code and data 6. From rigid plans to agile iterations;互联网带来的深入沟通和无界体验 让“多屏”不断进入日常生活，拥有“多屏”也成为标配。而电脑产品在“多屏生活”中起到连接的作用。;独一无二的技术和服务带来独一无二的体验;多屏生活 独一无二 ;Marketing Direction 营销策略;2014/5/