电子商务中介企业成长模式研究-管理科学与工程专业论文.docxVIP

Ab现rnct Abstract Along wi伯世le C怕回巳ωmmerce market ís rapidly expanding， many small m阳prises have a 臼me serviωneed， which 侃n improve 由e channels ofthe E-commeJ1ω market. F侃侃is reason， many E-comm町ce míddlemen ent创prise haveωme up，and 伽15 kind of enterprise ís becom吨。ne of 加 popular re棚rchωn!ents of the ent呻nse grow白如ory. 刀就seen仿制ses are diffi耐nt from 由ose traditional ones， which have th日 咿cialm础et environment and 严ωliar gro叫lmodel.Som冰拍g out those how to grow 叩 is not only help仙1 for givíng some advances about the 伽velopment of 睛le china E-comm衍ce mark锐， but aIωω皿 make the E-commerce en阳pri酣 grow 叩healthily in the hardωmpetition. And 由ís ís the main 怡然 of this thesís. 伽 the basis of an extellsive reading 创1d analyzíng 阳阱棚lt doroωtic and m伽national re优arches of 也e 曲。ory of 也e E-commerce míddleman and enter阴ise grow也 the re阳rch b由Ig fo阳ard the in阳nal and ex阳naI曲iving factors of tl览 E-commerce míddlentan ent创严ise growtiL And then， ωωrdingωthe 也ωry of tl四 创阳pri况 grow甘1 lifecycle，世le grov创1 model of E-commerce n?ddlentan enterprise ?s done，inord町 ωdivide the prωess of the E-comm创CC míddl创nan ent臼prise grow也加ω 自ve phases. Every phase has special characters and goals.ηle m现n innovation of 伽ís 白白is ís 由at the growth model and growth phases of 伽e 班-commerce míddleman en印刷ise are buíltηle research of the gro飞咐。fthe 巳心omm创ce míddlem也n ente叩nse ísat the 由rting 就age.ltisex防c1ed that the 阳dy 00 the grow址1model and gro圳1phases oftheE响mmerce míddl创nan enterprise in 址I?s paper and 0伽erpartsof 阳时lole project will provide some valuable revelations on 伽e research of 巴-commerce míddleman m衍rp巾e sìra!egic innovation， and make it more practic坤i1ity ín busíness. Key Words: B-comm创ce míddleman Ii如ycle grow世lmodel JI 南开大学学位论文版权使用授权书 本人究{t了解南开大学关于收集、保存、使用学位论文的规定， 同意如下各项内容 t 按照学校要求提交学位论文的印刷本和电子版 本:学校有权保存学位论文的印刷本和电子版，井采用影印、缩印、 扫描、数字化或其它手段保存论文;学校有权提供目录检索以及提供 本学位论文全文或者部分的阅览服务:学校布权按有关规定向国家有 关部门或者机构送交论文的复印件和电子版:在不以赢利为目的的前 提下，学校可以适当复制论文的部分或全部内容用于学术活动。 学位论文作者签名: ífw戚 θ年 5 月I归日 经指导教师同意，本学 ül论文属于保密，在