顾客消费心理研究及应用-本科-毕业论文.docVIP

顾客消费心理研究及应用-本科-毕业论文 顾客消费心理研究及应用 摘要： 顾客消费心理的研究是一门目前正被深入研究并取的阶段性成果的科学，它的研究，对指导消费、企业营销、产品设计等方面都起着重要的作用。 关键字：消费者心理 产品设计 市场营销 Abstract The customer expends psychological research is a science which penetrates studies at present,and it took the gradual achievement。Its research, playing a vital role to instructs aspects expense, enterprise marketing, product design and so on. This article has first theoretically analyzed the consumer psychology, then introduced the consumer psychology research in the enterprise market marketing and the product design application. Keywords：consumer psych