零售商店的设计、布局与视觉营销.ppt

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * 18-* Space Management The space within stores and on the stores’ shelves are fixtures is a scare resource The allocation of store space to merchandise categories and brands The location of departments or merchandise categories in the store 18-* Space Planning Productivity of allocated space (sales/squire foot, sales/linear foot) Merchandise inventory turnover Impact on store sales Display needs for the merchandise 18-* Envirosell’s Observations: Shopping Behavior and Store Design Avoid the butt-brush