数字营销资料43.pptx

The Golden Age of Customer EngagementChristopher WongVice President, Strategy and Product ManagementIBM Enterprise Marketing Managementcwong@Marketing’s universe is changing…Customers know moreCustomers demand moreOur business expects moreCompanies must now re-imagine its role in how they engage their customersIBM’s CMO+CIO Point of ViewUnderstanding each customer as an individualCreating a system of engagement that maximizes value creation at every touchDesigning your culture and brand so they are authentically oneUse a single view of your customer in data and automation to create a meaningfu