动画电影衍生产品接受行为分析-广播电视艺术学专业论文.docxVIP

动画电影衍生产品接受行为分析 摘要 本文通过对动画电影衍生产品的存在样态和发展规律进行分析和探讨，总结 出动画电影衍生产品的本质和规律；本文综合心理学、美学、传播学、经济学上 关于接受行为的研究成果去分析和探讨动画电影衍生产品的接受行为规律，并且 在此基础上找到影响受众衍生产品接受行为的外部因素和内部因素。 不同地域、年龄、性别、职业的受众在接受动画电影衍生产品时候体现出不 同的态度判断。受众动画电影衍生产品的接受行为是外部因素和内部因素共同作 用的结果。外部因素主要包括动画电影产业发展整体水平、社会文化氛围等宏观 因素，外部因素对于一定地域、一定阶层的受众是普遍适用的。内部因素指的是 动画衍生产品所传达的深层信息以及人们在接受衍生产品时的心理活动上。 动画形象是动画电影衍生产品的核心，动画形象决定了受众接受行为的态 度，在论文最后，我将总结分析出的受众动画电影衍生产品接受行为规律应用于 实践，归纳总结指导促进受众动画电影衍生产品接受行为的意见和建议。 关键词 动画电影 衍生产品 接受行为 接受心理 动画形象 Study on the Acceptance behavior of Animated Movie Derivatives Abstract As a type of new culture, animated movie become an obvious force to promote global movie industry. Derivatives are the main source of earning money for the movie investor, but there are so few theory on animated movie. This thesis was carried out in such background. This thesis has Full-text of five chapters and can be divided into three parts. The first two chapters construct the first part, which combined the introduction Animated Movie Derivatives history and the analysis of basic elements of these products, based on these element it introduced the factors that influence people’s attitudes and judgments ,some advices will be summarized at the last part. Audience from different regions, age, sex, and occupation show the different attitude towards animated movie derivatives products. Both external factors and internal factors affect audience’s acceptance of animated films derivatives .External factors include animated film, the overall level of industrial development, social and cultural environment and other macro-factors, Internal factors refer to the animation conveyed by derivatives-depth information, as well as people’s mental activities. Animated films animation image is the core of derivative products, which determines audience’s attitude and behavior, in the last part , I will find the pattern after reviewing and analyzing the relative cases .at last I try to summarize some advices to guide movie producers so that they can produce p