文化创意产业的战略研究与动画业的发展0MVGoN3P.pptVIP

寓教于乐 用动画普及科普知识Popularize science knowledge with animation  * 蓝猫卡通系列节目Blue Cat Animation Series 《蓝淘气3000问》已完成： We have produced 《幽默舞台系列》Science Humor series 《星球大战系列》Star War Series 《恐龙时代系列》Dinosaur Series 《海洋世界系列》Ocean World Series 《运动系列》 Sports Series 《航天系列》 Space astronauts series 上述六个系列，共 2100 多集 Six series consist of 2100 episodes * 蓝猫电视播出网络Blue Cat Broadcasting Network in China 中央电视台 CCTV 北京、上海、长沙三地的卡通专用频道 Three Cartoon TV Channel in Beijing, Shanghai, Changsha 百余家省、市各地方电视台 More than 712 provincial, city and local TV Stations 我们拥有8000万固定收视观众 We have more than 80 million regular audiences * 三辰卡通集团所采取的版权保护措施和手段 Copyright protection of Sunchime 集团意识到版权保护的重要性，目前已取得蓝猫卡通形象等30件著作权登记证书；拥有“蓝猫”系列注册商标383件，在44个类别的商品和服务上做了覆盖性注册，另有173件商标待审查。此外，已经在31个国家申请注册35件商标 we realize the important of copyright protection, until now, more than 30 copy right registration certificates of blue Cat characters are secured, more than 383 trading marks of Blue Car series products are obtained and 44 different categories of commodities and services are registered , in addition, 35 trading marks are registered in 31 countries. * 迄今为止，蓝猫品牌的衍生产品延伸到图书、音像、玩具、鞋服、自行车等十几个行业，7000余种，电信增值“声讯”业务的发展势头也相当迅猛 The business of Sunchime Animation covers TV programming, home video, book, stationary, toy, childrens clothing, daily product and electronic product. More than 7000 different branded products are made. Now business of new media has been developed rapidly. 蓝猫的品牌授权和商业开发 Blue Cat Business Development * 蓝猫在世界Blue Cat in the World 蓝猫节目的版权已输出到美国、中南美洲、英国、泰国、印度尼西亚、海湾六国、台湾，香港等国家和地区 The Broadcasting and publishing rights have been licensed to more than 15 countries and regions including USA, Britain， South America,Thailand, Indonesian，six gulf countries as well as Twain and Hong Kong * 中国驰名商标－蓝猫蓝猫已成为享誉国内外的卡通形象Blue Cat become well-known brand 联合国世界知识产权组织（WIPO）将蓝猫列为2004年度报告，称“蓝猫卡通”已发展成为中国一大文化产业 WIPO lists Blue Cat as the important culture industry in China