TM404 Lecture 3 Strategic Underpinnings 1...幻灯片.pptVIP

* * * * * * * * * * Building long-term relationships Discussion: Developing the DM plan What do you think the steps are? * .Self answer questions Session 1- Exercise 1 - Direct Marketing Defined Session 1- Exercise 2 - The role of direct marketing * Useful Website Australian Direct Marketing Association (ADMA) .au/asp/index.asp? Australian legislation .au/au/cth/? Australian Marketing Institute .au/bwWebsite/? Canadian Marketing Association /? Direct Marketing Association? (of USA) /index.php? Direct Marketing Association (UK) .uk/content/home.asp * 7.Sources Text Book: n/a Reading Lis