《浅析南京会展旅游的现状和问题》毕业学术论文.docVIP

PAGE 1 保密类别______ 编 号________ 本 科 毕 业 论 文 浅析南京会展旅游的现状和问题 院(系)别 专 业 班 级 姓 名 学 号 指导教师 中国传媒大学南广学院 年 02月 07 日 PAGE 1 PAGE 1 摘 要 会展旅游如今作为一种新型经济形态，越来越受到政府和公众的关注。在改革开放过程中，会展业的发展与各行各业息息相关，在各行业下游产业链中扮演着重要角色，是行业进行市场营销的一把利器。作为会展业延伸的会展旅游业，业已成为国际会展城市发展的基础和条件，是城市形象宣传推广的重要手段。然而，随着南京会展旅游经济的发展，相关问题正在不断浮现，尤其是南京本土会展旅游企业的问题正在日益显露，而这些问题在会展城市国际化的步伐中，制约了其高效的发展。本文就南京会展旅游的问题进行讨论，并提出相关措施。 关键词：会展经济；南京会展；发展现状；绿色会展 ABSTRACT Nowadays, the government and the public have paid more and more attention to Meeting Incentive Conference Exhibition (MICE) as a new economic formation. In the process of reform and openness, almost all industries have closely connection with MICE’s development. It is playing an important role in the lower branch of industry chain and acts as a powerful tool in marketing management. Tourism exhibition, the extension of exhibition industry, has become the foundation and condition of international expo citys development. It’s a significant measure to spread the image of the city. Whereas, with the economic development of Nanjing Tourism Exhibition, the problems which are inside the Nanjing native MICE companies has been rising. And these problems have restricted the develop speed of which is going to be an international expo city. In this paper, we discuss the problems among the industry of Nanjing tourism exhibition, and will try to put forward some relating measures. Keywords: Exhibition economy；Nanjing exhibition；Status of development；Green MICE PAGE 1 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc5268 摘 要 PAGEREF _Toc5268 I HYPERLINK \l _Toc10474 ABSTRACT PAGEREF _Toc10474 II HYPERLINK \l _Toc26117 目 录 PAGEREF _Toc26117 1 HYPERLINK \l _Toc5066 绪 论 PAGEREF _Toc5066 1 HYPERLINK \l _Toc8427 一、南京会展旅游现状 PAGEREF _Toc8427 1 HYPERLINK \l _Toc9514 （一）南京经济文化形势 PAGEREF _Toc9514 1 HYPERLINK \l _Toc2230 （二）优势资源促进了南京会展旅游的发展 PAGEREF _Toc2230 2 HYPERLINK \l