《顺丰服务创新：快递与便利店的共营策略研究》毕业学术论文.docVIP

南京人口学院 毕 业 论 文 作 者： 学 号： . 学 系： 工商管理 . 专 业： 工商管理 . 题 目： 顺丰服务创新： 快递与便利店的共营策略研究 指导者： （副教授） 2012年 4月 南 京 目录 1、引 言·····················································6 1.1 当前国内快递产业环境·······································6 1.2服务创新的需求和重要性·····································6 1.3问题的提出················································7 1.4研究意义和思路············································7 2、顺丰快递公司简介···········································7 2.1 顺丰基本概况·············································7 2.2顺丰服务方式的发展历程····································8 2.3顺丰深圳快递便利店试营现状和评价··························8 3、顺丰快递与便利店共营方式推广策略研究······················9 3.1顺丰快递与便利店营销环境分析······························9 ①消费者分析·················································9 ②竞争对手分析··············································12 ③选址分析··················································14 ④快递便利店优劣分析········································14 3.2顺丰便利店营销策略的制定·································16 ①主要目标客户群的确定······································16 ②顺丰快递便利店地址选择····································16 ③便利店运营策略············································17 ④成本问题的控制············································17 ⑤快递重新定价方法··········································18 ⑥其他策略················································18 结 论····················································19 致 谢·····················································20 参考文献··················································21 毕业论文中文摘要 毕业论文英文摘要 引言 1.1 当前国内快递产业环境 快递业，是以较快的速度将特定的物品运达指定地点或目标客户手中的物流活动，是物流的重要组成部分，他的特点就是在于他的“快”字。但是运量相对较小，运费较高，同时由于要经过不同的站点，几经周折，易使物品流失或损坏，安全系数相对较低。 目前，我国快递业由两部分市场构成：一是国内快递市场，由中国邮政部门控制40%份额，其余由民营和港资快递企业占据，经营规模以港资的顺丰快运公司为最大。