Starbucks_case英文资料.pdfVIP

case 1.1 The Starbucks coffee shop on Sixth Avenue and Pine Street in downtown Seattle sits serene and orderly, as unremarkable as any other in the chain bought 15 years ago by entrepreneur Howard Schultz. A little less than three years ago, however, the quiet store-front made front pages around the world. During the World Trade Organization talks in November, 1999, protesters flooded Seattles streets, and among their targets was Starbucks, a symbol, to them, of free-market capitalism run amok, another multinational out to blanket the earth. Amid the crowds of protesters and riot police were black-masked anarchists who trashed the store, leaving its windows smashed and its tasteful green-and-white decor smelling of tear gas instead of espresso. Says an angry Schultz: Its This Starbucks store opened in 2000, in the Forbidden City hurtful. I think people are ill-informed. Its very difficult to area of Beijinq protest against a can of Coke, a bottle of Pepsi, or a can of Folgers. Starbucks is both this ubiquitous brand and a place where you can go and break a window. You cant the momentum continues. In the first three quarters of break a can of Coke. this fiscal year, sales climbed 24 per cent, year to year, to The store was quickly repaired, and the protesters have $2.4 billion, while profits, excluding onetime charges and scattered