旅游电子商务学年论文.docxVIP

PAGE \* MERGEFORMAT1 学 号 2014104047 成绩等级 本科生学年论文1 题目： 关于旅游电子商务的研究综述 院 （系） 旅游与资源环境学院 专 业 班 级 旅游管理14级1班 学 生 姓 名 魏阳博 指导教师（职称） 沈宏洁(助教) 提 交 时 间 二〇一六年六月 关于旅游电子商务的研究综述 魏阳博 （安康学院旅游与资源环境学院，陕西安康，725000） 摘要：旅游网站是旅游业发展的一个主要方向,是旅游业参与国际市场竞争的重要手段。由于我国旅游网站建设还处在起步阶段,信息服务和在线支付能力有限,网络营销还仅仅是一种时尚,消费者的培育、旅游网站环境的成熟和政策法规的建设等等都还是亟待在发展中解决的问题。这就迫切需要营造一个有利于旅游网站健康发展的大环境,以赶上信息时代的大潮。旅游企业与旅游网站应借鉴国外的先进管理方式,积极探索适合我国国情的旅游网站的现代经营方式与科学管理方法。目前，我国旅游网站发展中的问题主要存在于旅游网站的配套设备不完善；网民绝对数不断提高，但购买力不足；国内旅游企业涉足电子商务程度低；国内具有完善功能的旅游企业服务的网站数量少等方面。政府应大力扶持旅游网站的发展，完善电子商务的宏观环境；发挥旅游企业的积极作用，实现规模化、网络化经营；加强旅游企业与交通部门的合作，推行电子票务；加强银企合作，解决网上支付的问题，同时，应保证网络安全。 关键词：旅游网站；现状；问题；对策  A Review of Research on Tourism E-commerce Wei Yangbo (School of tourism and resources and environment, Ankang University, Ankang, Shaanxi, 725000) Abstract: Tourism website is one of the main directions of the development of the tourism industry, and it is an important means for the tourism industry to participate in the international market competition. Due to the construction of Chinas tourist site is still in the initial stage, information services and online payment ability is limited, network marketing is just a kind of fashion, consumer cultivation, environment and tourism website mature and policies and regulations of the construction are still need to be solved in the development. This is an urgent need to create a conducive to the healthy development of tourism sites in the environment, in order to catch up with the tide of the information age. Tourism enterprises and tourism sites should learn from foreign advanced management methods, and actively explore suitable for Chinas national conditions of the tourism website of modern management and scientific management methods. At present, problems in the development of tourism websites in China mainly exist in the matching equipment of travel website not perfect; the number of netizens is increasing, but the purchasing power is i