寄售合约下绿色供应链绩效之研究.PDF

2011 第 14 屆科際整合管理研討會 June 25, pp230-237 寄售合約下綠色供應鏈績效之研究 Green supply chain performances under consignment contracts 陳亮都 Liang-Tu Chen 1 蔡貽婷 Yi-Ting Tsai2 摘要 因地球暖化造成極端氣候、政府環保法規日趨嚴格以及消費者節能減碳意識提升，使 企業必須正視綠色供應鏈之重要性。本研究旨在探討單一製造商與單一零售商兩階層通路 結構中，在寄售合約下分析積極推動綠色商品供應鏈與消極推動綠色商品供應鏈之績效差 異。本研究設定零售商扮演通路領導者，決定營收分享比例；製造商扮演追隨者，決定產 品零售價格及生產數量。本研究結果發現 ，供應鏈之產品環保設計水準會顯著影響通路之 利潤，亦即，當積極綠色商品供應鏈之產品環保設計水準為消極綠色商品供應鏈之兩倍時， 積極綠色商品供應鏈之利潤高於消極綠色商品供應鏈；然而當積極綠色商品供應鏈之產品 環保設計水準為消極綠色商品供應鏈之四倍時，積極綠色商品供應鏈之利潤反會低於消極 綠色商品供應鏈。所以，政府期望企業能更積極投入環保設計時，應提出適當的獎勵措施 與懲罰條款 ，以激勵企業更積極投入設計環保商品。 關鍵字：綠色供應鏈、寄售合約、全球暖化 Abstract The global warming caused by extreme weather, increasingly strict environmental regulations from government, and increased consumer awareness of energy conservation and carbon reduction, has forced enterprises to coordinate and increase synergies throughout green supply chains. This study investigates two kinds of retailer and manufacturer channel performances, including active green supply chain and passive green supply chain under consignment contracts. A retailer, acting as a leader in the channel, offers a revenue-sharing contract under consignment, who specifies the percentage allocation of sales revenue between her and the manufacturer. The manufacturer, acting as a follower in the channel, decides the goods quantity and retail price. The numerical results show that the solutions generated by the active green supply chain outperform those by the passive green supply chain channel, subject to the degree of product eco-design. Keywords: Green Supply Chain, Consignment Contract, Global Warming. 1 國立屏東商業技術學院企業電子化研究所副教授 (聯絡地址：900屏東市民生東路 51號 ) 2 國立屏東商業技術學院企業電子化研究所研究生 (聯絡地址：