麦肯锡：三星战略咨询报告(2018-2020经典报告-最新)27P.pptxVIP

CONFIDENTIAL;OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK;KEY ISSUES TO PROBE - ERICSSON;BACKGROUND INFORMATION;;STRATEGY;;ERICSSON’s MARKET SHARE IS DECREASING OVER THE PAST FEW YEARS;ERICSSON IS NOW NUMBER FOUR IN SALES VOLUME AND NUMBER FIVE IN REVENUE IN THE MOBILE HANDSET MARKET;PRODUCT/MARKET;Ericsson claims to be the only total solution provider in mobile communication who offers a full range of 2G and 3G standards. To secure its leadership position in mobile infrastructure, Ericsson may become a niche market player in mobile handsets Ericsson is a technology leader in mobile communication