管理设计以创新.pptVIP

Question #1. What is design? 问题一 何谓设计？ Question #2. How do you know what new products to develop? Maybe you have a good idea (but how do you know if other people will think it a good idea?) Or you might need to do some research. 问题二 你怎知道应该开发那些新产品？ 或许你有一个很好的意念 (不过，你又怎知道其它人 也认同呢？) 或者你需要做些调研工作。 Research Market research What others are doing Technological trends New possibilities Social/cultural trends What is happening in society User observation Discovering and understanding needs Research is a basis for creative solutions that can have very different characteristics. 调研是提供有创意之解决方案