（毕业学术论文设计）-鞍山信达通科技有限公司产品价格策略研究.docVIP

PAGE PAGE I 摘要 在中国这个对价格敏感度非常高的市场中一旦定价失误，再好的产品也逃脱不了失败的结果，我们有时会发现一个产品，它的的品质、包装、渠道、广告都非常的不错，但就是做不起来原因何在？就是因为价格不当，特别是新产品或是新的市场，尤其值得重视。要经过大量的调研来确定，产品在消费者中的理解价值。如果定价过高，难以令消费者接受，影响产品进入市场；如果定价低了，则直接影响企业的利益。对产品价格策略的研究，价格由市场的波动而改变，根据的环境就是我们中国的市场经济，市场才是真正可以决定价格的最终定义，物以稀为贵，发现一个热崭新的商机，才会令公司发展的更快，从而得到更多的利润。数量—市场来决定—市场由消费者来决定—由个人构成的消费群体—影响个人消费能力的有（价格，收入，相关物品价格，偏好，预期）由于市场需求的是从个人需求推导出的，所以，按照我们现在的前一部分的分析，市场需求量取决于决定购买者需求的因素。市场部分的供给，也会直接影响到产品的价格。 关键字：营销策略、市场营销、低成本战略、价格定位 HYPERLINK \l _Toc101668708 Abstract China,the price is very high sensitivity the market,once the pricing error,again good procducts will not escape the fate of failure.Sometimes we would find a product , its quality,packaging,channel,advertising are very good,but is do not rise ,the reason? Just becase the price is imporper.And to the new product pricing,especially worthy of attention. New product pricing difficulty uncertain consumer for new products understand value.if the price is fixed high,hard to consumers accept, affect new product smoothly into the market;if the price is low can directly affect the enterprise benefit. Pricing strategy for product research, price fluctuations and changes in the market, according to Chinas market environment is our economy, the market can determine the real price of the final definition, rare, found a hot new business opportunities, only will lead to faster development of the company, resulting in more profit. Number - the market decide - the market determined by the consumer - consumer groups formed by individuals - affect the ability of a consumer (price, income, prices of related items, preferences, expectations) as the market demand is derived from the individual needs of Therefore, in accordance with the first part we present an analysis of market demand depends on the factors that determine buyer demand. Part of the supply market will directly affect product prices. Keywords: marketing strategy, marketing, low-cost strategy, price positioning 目录 TOC \o 1-3 \h \z \u