盘锦兴隆大家庭营销策略研究.docx

0.3%（30） 本刊编辑部; - 《现代家电》- 2011-10-18 是否引证：否 原文内容 大连理工大学城市学院 本科生毕业设计（论文） 学院： 专业： 学生： 指导教师： 完成日期： 大连理工大学城市学院本科生毕业设计（论文）题目 盘锦兴隆大家庭的营销策略研究 总计毕业设计（论文） 19 页 表格 1 个 插图 0 个 摘要 在21世纪经济迅速发展的今天，人们的生活水平的提高，人们对商品的需求量和质量也随之提高。所以商场里的商品也就会琳琅满目，让人们觉得无从下手，所以怎么才能吸引消费者能买到自己称心如意的商品，商家怎么才能吸引消费者，怎么从竞争者中脱颖而出。企业直接的竞争的使那些处于同一行业，同一战略的群体。 本文在对某市场进行一番仔细认真的调查后和竞争环境进行介绍的基础上，通过数据分析了商品营销绩效的因素及其存在的问题，进而，发现了人的行为不仅受生理本能的驱使，而且还受心理活动的支配，企业营销要想真正取得成功，就必须加强营销策略，加强人员推销，通过人员推销深入到企业用户，中间商或消费者中间，进行直接的宣传。此作为市场营销人员，要针对兴隆大家庭的营销策略，提高企业市场营销成功率。 关键词： 竞争营销策略人员推销 Abstract In twenty-first Century, todays rapid economic development, peoples living standard improving, the demand for commodities and also will increase the quality of. So the products of the mall will be a superb collection of beautiful things, make people feel unable to start, so how to attract consumers to buy their goods as one wishes, how can businesses attract consumers, how to talent showing itself from competitors. The competitive enterprise directly to those in the same industry, the same strategy group. In this paper based on a market for a careful investigation and competitive environment, through the analysis of the data of the factors of commodity marketing performance and the existing problems, and then, found that peoples behavior is not only driven by instinct, but also by the psychological activities of domination, the enterprise marketing to real to succeed, we must strengthen the marketing strategy, strengthen the marketing personnel, the marketing staff to business users, intermediate business or consumer, direct propaganda. The marketing staff, according to the Xinglong family enterprise marketing marketing strategy, improve the success rate of. Keywords: Competitive Marketing Strategy Marketing staff 目录 1理论概述 ………………………1 1.1什么是市场营销 ………………………1 1.2竞争性营销战略 ………………………1 1.3制定市场营销的条件及环境因素........................................................1 2兴隆大家庭企业概况 2 2.1兴隆大家庭崛起过程......................................................................