中国自主体育品牌的现状分析及对策的研究.docVIP

中国自主体育品牌的现状分析及对策的研究 　　摘要：通过分析中国自主体育品牌的现状，并与国外有显著代表性的公司进行对比分析，找出中国自主体育品牌的问题，并提出改进对策，试图为国内体育用品商进行品牌提升、参与国际竞争提供一些帮助。 　　关键词：自主体育品牌；现状；对策 　　中图分类号：G80-05文献标识码：A文章编号：1004-4590(2008)01-0063-04? 　　 　　Abstract:Pass the present condition of analyze the Chinese independent athletics brand, and have with abroad to show the significant representation in the company to carry on the contrast analysis, find out the problem of the Chinese independent athletics brand, and put forward improving the counterplan, try for the country inside the athletics thing the company carries on the brand to promote, parti