（毕业学术论文设计）-浅析涉外商务礼仪在国际贸易中的应用.docVIP

摘要：商务礼仪是指在商务活动中，为了体现相互尊重，需要通过一些行为准则去约束人们在商务活动中的方方面面，这其中包括仪表礼仪，言谈举止，书信来往，电话沟通等技巧，从商务活动的场合又可以分为办公礼仪，宴会礼仪，迎宾礼仪等。在涉外商务活动中，只有遵守国际商务礼仪的规则，遵守国际惯例和一定的礼节，这样才有利于我国的对外商务活动的顺利开展，有利于展现中国礼仪之邦的风貌，有利于自身事业的发展和成功。 关键词: 涉外商务礼仪 技巧 准则 Abstract：Business Etiquette refers to those codes of conduct when people use them to limit the mutual respect in all aspects of business activities. It includes instrument etiquette, manners, correspondence, and telephone communication skills and so on. From the occasion of business activities, business etiquette can be divided into office etiquette, banquet etiquette, welcoming etiquette, etc. In foreign business activities, only by complying with the rules of international business etiquette and in accordance with the international practice and etiquette, can we conduct the business activities smoothly, make the etiquette of China outstanding and contribute to the career development and success of ourselves. Key Words: foreign business activity skills rules 目录 TOC \o 1-3 \u 引言 PAGEREF _Toc293816517 \h 5 一、涉外商务礼仪概述 PAGEREF _Toc293816518 \h 5 1.礼仪的定义 PAGEREF _Toc293816519 \h 5 2.涉外商务礼仪的概述 PAGEREF _Toc293816520 \h 5 3.涉外商务礼仪的重要性 PAGEREF _Toc293816521 \h 5 二、中外文化差异与涉外商务礼仪 PAGEREF _Toc293816522 \h 6 1.中西方文化差异在涉外商务礼仪中的具体体现 PAGEREF _Toc293816523 \h 6 ⑴思维上的差异 PAGEREF _Toc293816524 \h 6 ⑵民族性的差异 PAGEREF _Toc293816525 \h 6 2.面对差异我们应该如何做 PAGEREF _Toc293816526 \h 6 ⑴思维方面的具体做法 PAGEREF _Toc293816527 \h 6 ⑵民族性方面 PAGEREF _Toc293816528 \h 7 三、涉外商务礼仪的基本内容 PAGEREF _Toc293816529 \h 7 1.入乡守法 PAGEREF _Toc293816530 \h 7 2.在公共场合的礼仪 PAGEREF _Toc293816531 \h 7 (1)女士第一原则 PAGEREF _Toc293816532 \h 7 (2)尊老爱幼原则 PAGEREF _Toc293816533 \h 7 (3)尊重他人 PAGEREF _Toc293816534 \h 7 (4)遵守公德 PAGEREF _Toc293816535 \h 8 3.着装礼仪 PAGEREF _Toc293816536 \h 8 4.餐饮礼仪 PAGEREF _Toc293816537 \h 8 5.居住礼仪 PAGEREF _Toc293816538 \h 9 6.旅行礼仪 PAGEREF _Toc293816539 \h 9 7.娱乐礼仪 PAGEREF _Toc293816540 \h 10 (1)在戏院和歌剧院 PAGEREF _Toc293816541 \h 10 (2)听音乐会 PAGEREF _Toc293816542 \h 10